Client
Cultural Center of the Philippines
Services

Augmented Virtual Reality Development

Year
2023

TANGHAL: Showcasing Filipino Stage Design in Virtual Reality— a Panoptik Global partnership with the Cultural Center of the Philippines

Background: 

TANGHAL: Towards a Filipino Stage Design is an innovative project aimed at creating an immersive 3D virtual representation of a Filipino-inspired theater experience, accessible through a standard web browser. This project is a result of a collaboration between the Cultural Center of the Philippines and Panoptik Global. The endeavor seeks to combine technology, art, and culture to create a captivating and culturally rich theater experience available to a global audience.

The Challenge: 

Cultural Authenticity

Ensuring cultural authenticity in the 3D representation of the Filipino-inspired theater is challenging. It requires accurate portrayal of the stage's physical aspects and integrating cultural elements with respect and sensitivity. 

Web-Based Accessibility

Making the 3D virtual theater accessible through web browsers is vital. Web-based tech offers broad access but poses rendering, UI, and interaction challenges. A seamless user experience across devices and systems is important.

Panoptik Global's Solution

In line with the goals of the TANGHAL project, Panoptik Global has identified 4 key directions in the development of the 3D Web-based theater:

3D Web Environment Development

Panoptik Global spearheaded the development of an immersive 3D virtual theater experience, meticulously crafting a Filipino-inspired stage accessible through standard web browsers. This involved not only designing visually captivating elements but also optimizing the user interface for intuitive navigation within the virtual theater.

Collaborative Project Execution

The success of TANGHAL owes much to Panoptik Global's adept assembly of a collaborative team. Bringing together web developers, 3D artists, and cultural experts, the project fostered a synergy of skills and perspectives. This collaborative effort ensured the creation of an authentic virtual theater experience deeply rooted in Filipino stage design and cultural richness.

Cultural Content Integration

Panoptik Global seamlessly integrated cultural elements into the 3D web environment. From the intricate design of the stage to the incorporation of authentic Filipino features, the project not only showcased visual richness but also embedded educational content about Filipino theater. This commitment to cultural accuracy resonates throughout the immersive experience.

Global Promotion and Outreach

Beyond development, Panoptik Global devised comprehensive strategies for the global promotion of TANGHAL. Engaging with cultural organizations and online communities, the project aimed to transcend geographical boundaries. Through meticulous marketing efforts, Panoptik Global sought to make the web-based theater experience a beacon for promoting Filipino culture on a worldwide scale.

Results

The collaborative efforts between the Cultural Center of the Philippines and Panoptik Global have yielded the successful development of TANGHAL as reflected in these key achievements:

Successful Development of TANGHAL Project

The collaboration between the Cultural Center of the Philippines and Panoptik Global has resulted in the successful development of the TANGHAL project. This denotes the accomplishment of the primary objective of creating an immersive 3D virtual theater experience.

Web Accessibility Achievement

The immersive 3D virtual theater is now accessible through standard web browsers. This signifies a crucial achievement, as it ensures a wide-reaching accessibility without the need for special hardware or downloads.

Promotion of Filipino Heritage Globally

The TANGHAL project has successfully achieved its goal of promoting Filipino heritage and artistic traditions on a global scale. By providing users with the opportunity to explore and interact with a culturally rich Filipino-inspired stage design, the project serves as a cultural ambassador in the digital realm.

Conclusion

The collaboration between the Cultural Center of the Philippines and Panoptik Global for the TANGHAL project exemplifies the potential of combining technology and culture to create an engaging and educational experience. By making Filipino stage design accessible to a global audience, this project showcases the power of virtual platforms in promoting cultural heritage. The ongoing maintenance and feedback collection ensure that TANGHAL continues to evolve and offer an ever-improving experience to its users, furthering its mission to celebrate and share Filipino culture.

Browse other customer stories